Welcome to Safe Beauty

The goal of Safe Beauty is to provide a selection of the best natural, organic and plant-based beauty products in Canada.  Our products are curated through careful research and hand-picked to ensure that all the skincare and makeup that we carry are made with only non-toxic and clean ingredients so you can feel beautiful on the inside and out! Many of our brands use sustainable, eco-friendly, cruelty-free, vegan and fair-trade ingredients and packaging as well, so you know the choices you are making are not only good for you but also good for our planet!


Why Safe Beauty?

A Note from the Founder: 

‘As a woman who loved experimenting with different types of beauty products and makeup; after becoming a mom, I realized how many harmful toxins mainstream beauty products contain. Wanting to avoid exposing my baby (whose cute face was always touching mine!), I decided to look for more clean alternatives. As I started using these less toxic products that were rich in natural ingredients, I realized that these products are not only less harmful but they also gave me much better results! Natural cosmetics contain fewer useless fillers that dilute the product and more of the natural active ingredients that hydrate and nourish the skin! It was a ‘WIN WIN’!

After becoming a consumer of green beauty products, I found that I had to constantly search different stores and websites to find quality products that I could trust. When I read the actual ingredients of these products, many that were labelled as ‘green’, ‘clean’ or ‘non-toxic’ were not always so. The process of finding effective products that were truly clean, safe, and non-toxic was time consuming and complicated. I decided to create Safe Beauty to help consumers, have a one-stop that they could trust to find the cleanest and safest, natural and organic beauty products that are also high quality and effective’

Safiya Bhabha                                                                                                                                                                                                              Owner/Founder



We carry a wide variety of skincare products for different skin types and concerns, as well as makeup to suit all skin tones and many types of looks. Having done the research, we know which products are best suited for your needs. Although we operate online, we are here to answer any questions you have via chat, phone or email. Please feel free to contact us if you need any help. We want you to find the best products for you!


We look forward to becoming your go-to shop for your clean beauty needs!



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